Skiers and snowboarders unite in the fight against cancer and other diseases through the use of this website. Ski & Ride for a Cure's mission is to support local and national non-profits and organizations striving to find a cure for diseases impacting communities through activity based outdoor programs and fundraising events.
The web project was a complete rebrand and update. Integrating “calls to action” through out each page and adding stock photography images that engage the skiing and snowboarding community to participate. Overall the sites layout and feel creates a better user experience using current trends, new brand, and on point with an updated style guide.
The images give a before and after, side by side comparison.
Project includes: Analysis & Research Market Analysis Creative Brief Website Beta Testing Branding Style Guide Social Media Assets Pitch Deck Non-profit
Roll With Me Documentary
ROLL WITH ME is an award-winning documentary film about paraplegic Gabriel Cordell's attempt to roll across America, directed by Lisa France. After hitting rock-bottom, a newly sober paraplegic attempts a 3,100-mile standard wheelchair trek across the United States. Their support crew is a band of unlikely co-conspirators from very different backgrounds, each dealing with their own issues — PTSD, homelessness, unemployment, family estrangement and sobriety struggles. In an age divided, ROLL WITH ME ignites our common humanity and urges us to find our inner hero or heroine. The film is available to watch on NETFLIX.
This project was a labor of love from fundraising to distribution and I am blessed to have been a part of the entire project. Thank you my dear friend Lisa France for recruiting me! XO
Project includes: Analysis & Research Audience Analysis Website Social Media Assets Kickstarter Campaign Movie Poster Postcards
Casey Connor Celebrity DJ
Casey Connor Entertainment is an entertainment/events company run by female DJ Casey Connor, specializing in corporate events of all sizes, celebrity parties, live shows, award show parties, fundraisers, concerts , product launches, and private events. CCE has a wide roster of musicians and DJs that expand throughout the country.
DJ Casey Connor is an internationally recognized entertainer, highly sought after by an impressive collection of A-list clientele. Her dynamic approach to the turntables as a performance DJ has given her a wide celebrity following.
I am thrilled to work with Casey Connor for a complete rebrand and exciting look to showcase her dynamic performances. A fresh new website will be launched in the next coming months.
This project is currently underway and will be updated as each stage is completed.
Project includes: Analysis & Research Rebrand Electronic Press Kit Website Social Media Assets
The Consciousness Salon Podcast
The Consciousness Salon is a podcasted conversation where Community Activist, Alana Roshay meets with Psychologist Dr. Lauren to explore current and historical issues in order to disrupt current paradigms and offer restorative tools and practices. They discuss issues ranging from gender parity, internalized misogyny, shadow work, microaggressions, looking at our internalized conscious or unconscious racism, and at the end of the day how all of this affects how people feel about themselves and others.
Working with these two pioneering women, three words came to mind - BOLD, EMPOWER, and INSPIRE. Those three words drove the entire project from their logo to color choices, to social media assets.
Project includes: Analysis & Research Logo Identity Art Direction Photography Branding Stylescape Social Media assets
Counseling Col:lab is collaborative space where therapists of all different backgrounds come together to serve the East Sacramento Area. Established in 2018 by a group of therapists who came together to create an innovative solution for effective and holistic healing.
The website design was just as collaborative and was a quick-turnaround project from inception to launch, lasting about 45 days. The site continues to evolve, as most sites do, with changes in staff and specialties, but the design is well-rooted in the company’s original branding.
Project includes: Analysis & Research Digital Strategic Plan Website Iconography Social Media Assets
Vuja Dé Beauty is a new company on the beauty scene. The Vuja De Collection of hair brushes is one of the more unique tools offered in the beauty world. Each brush is cut from a bar of aluminum and then hand finished using many processes to achieve its gorgeous look.
This project has been in the works since 2016 and the final design of the website and social media have come a long way since the beginning. Here is a glimpse of the project when it was in the early stages and with two new screenshots at the bottom. Be sure to visit the site to see the final product.
Project includes: Analysis & Research Art Direction Branding Stylescape Digital Strategic Plan Website with E-Commerce Social Media Campaign
Freelancers Anonymous is a quick-paced comedy feature film about a group of women who come together to launch a tech start-up company. The story follows Billie who, on impulse, quits her soul-sucking office job and is left to figure out “now what?” She meets a ragtag group of women who are also looking for employment, and is struck with the idea of cultivating their skills to create an app for freelancers.
This project paralleled the film in many ways - a bunch of freelancers working together to make something BIG happen with emphasis on women in STEM. There were many iterations to the color palette, logos, and website format as the project grew and the feature film was released to festivals. I also animated the logo for the film. Click on the logo image to check it out.
Project includes: Analysis & Research Logo Animated Logo Website Social Media Assets
5 Star Travel Guru
Patrick Raymond, the 5 Star Travel Guru began traveling as a child, following his parents all around Europe. Patrick offers himself as a guide through readers' travels. He shares helpful tips and tricks for 5-star travel, including his take on the most luxurious destinations throughout the world from hotels, restaurants, cruises, spas and more.
This project began with a well-designed WordPress site that was constantly being hacked. I moved the basic design, with a few tweaks for users and all blog posts over to Squarespace, where the site would be more secure and where Patrick could more easily access and make his own changes to blog posts without having to know code. He can now ensure that his posts look exactly the way he wants when he wants and while he is traveling. Creating a 5 Star project by blending the user needs and clients needs harmoniously together .
Project includes: Analysis & Research Digital Strategic Plan Website with E-Commerce Social Media Assets
June L. Mazer Archives
The June L. Mazer Archives is the largest major archive on the West Coast dedicated to preserving and promoting lesbian and feminist history and culture. By creating a safe place for women to explore the richness of lesbian history, perhaps adding to it themselves, we are paving the way for future generations to understand more fully their own identity and history and help maintain this vital link to their own past.
She Angels is a pitchfest and accelerator series built by women for women. Because it’s more than just about funding women — we need to mentor them too, and build an entrepreneur community that supports them long after the check is signed.
The show started with a live, all-female investor pitchfest, and original series that follows the winners as they are mentored by their investors to overcome challenges and catapult their businesses.
The winning entrepreneurs are transformed with mentoring and guidance from our Fierce Four team of coaching experts as they face challenges along the way.
Each client has a story to tell and with all clients it is important to understand all aspects of the “tools of the trade”. Landscape Architect Bill Shapiro’s primary goal is to bring his business into the digital world and exceed the customer's expectations. His clean but whimsical sketches inspired the direction of his branding.
I was inspired by the book cover illustration of the 1972 Richard Adams novel Watership Down. As with the book, the client was mirroring the struggles between the individual and the corporate state of mind as he went through the journey of bringing his 20 year business into the digital world.
This project is currently in process and will be updated as designs are approved.
Logo Brand Stylescape Analysis & Research Website
PETROSEXUAL LUXURY PET CARRIER
PetroSexual was founded by Marianne Buttner. Her new PetroSexual brand features unique travel gear and pet carriers designed for fashion-conscious, on-the-go pet lovers, who enjoy traveling with their small pets either around town or around the globe.