Product: FASTLANE AUTOMOTIVE ®

Company: Xcira, LLC - Auction Technology
Role: Sole Principal UX/UI Designer
Year: 2024
Tools: Jira, Sketch

Problem Statement:

FASTLANE AUTOMOTIVE® Representative Management was originally built on a legacy desktop system, which limited access to rep tools during high-pressure auction events. The platform required local installation, offered limited visibility into real-time rep status, and created friction when issuing badges or performing quick check-in tasks. Critical actions were buried in fragmented screens, slowing down operations and increasing room for error.

I began by conducting contextual inquiry and shadowing reps during live auction events to understand real-world workflows and constraints. Using insights from this research, I created journey maps and task flows to highlight bottlenecks and prioritize features for redesign.

**Legacy:** Representatives Bidder Badges

Goal:

Redesign the Representative Management experience for speed, clarity, and mobile-first use during live auctions. Identify and address edge cases while supporting scalable design components for future expansion.

Methods Used

Stakeholder Interviews – Auction staff, coordinators, product owners
Heuristic Evaluation – Identified usability issues and logic gaps
Task Analysis – Mapped flows for rep lookup, badge actions, and access control
Usage Review – Pinpointed friction during check-ins and badge issuance
Benchmarking – Evaluated interaction patterns from related tools and platforms

**Workflow:** Auction staff identified **strongly and positively** with this workflow because it directly mirrors their real-world, quick-actions when managing representatives on the phone and in person.

Key insights

Staff needed fast, mobile access to manage reps in real time
Tasks like issuing badges needed fewer clicks and clearer feedback
Action items were scattered, creating workflow inefficiencies
No visual status cues or centralized rep data view
A modern, image-first layout improved recognition and confidence
A scalable component strategy would future-proof the system

Research and Discovery Impact:

The research directly informed a mobile-first, rep-centric design with touch-friendly actions, visual confirmation modals, and simplified task flows to reduce friction and improve check-in speed.

**Low-fi Wireframe:** Representatives Tab

Stakeholder Collab & BUY IN:

Collaborative working sessions with product owners and auction managers using low-fidelity wireframes uncovered critical requirements, including the need for clear success and error modals to confirm actions and reduce confusion.

These reviews also identified that multiple badges could be issued at once, prompting the design of bulk-action functionality with confirmation states and edge-case handling. Real-time feedback allowed for rapid iteration, alignment on complex workflows, and a smoother UI and development handoff.

**Additional Rep Info:** each card would also display key details like the rep number and the number of dealerships they’re associated with—giving auction staff immediate context at a glance.

DEV Ready Design & Handoff

The final design emphasized mobile responsiveness and real-time usability, with individual rep cards featuring profile images, roles, and immediate action options. I broke the feature into a streamlined MVP, then layered in edge cases including bulk badge issuance and role-based access.

I partnered with the PO to define Jira acceptance criteria and provided clear, labeled Sketch files with detailed interaction notes. During implementation, I worked directly with Dev and QA to ensure logic accuracy and visual consistency across devices.

**Deliverables:** Customer Representatives Page, Issue Representative Badge(s) Modal, Issue Representative Badge(s) Success, Issue Representative Badge(s) Error

Results:

The new Representative Management experience brought critical rep tasks to the forefront, empowering staff to act quickly and confidently under pressure. With a dedicated screen for rep actions—now accessible across devices—teams issued badges and updated statuses more efficiently, with less confusion.

Designed from a mobile-first perspective, the layout reduced visual clutter, prioritized key actions for small screens, and enhanced accessibility by optimizing tap targets and reducing cognitive load, increased task clarity, and supported on-the-go auction environments. Post-launch metrics showed faster onboarding, fewer support tickets, and a noticeable drop in manual errors during live events.

**Desktop** : Issue Representative Badge(s)

**Desktop**: Issue Representative Badge(s) Success

**Desktop**: Issue Representative Badge(s) Error

TakeawayS:

From the perspective of auction staff, the move from a clunky, outdated legacy system to a modern web-based interface felt like a major leap forward. The excitement at the check-in desk was clear—having quick, visual access to rep photos, contact info, and badge actions in one place made their jobs easier and more efficient.

This project highlighted how listening closely to frontline users and aligning early with stakeholders leads to solutions that truly make a difference. The shift to the web wasn’t just about better tech—it was about empowering staff with tools that match the pace and pressure of live auction environments.

UX Case Study