UX Case Study

 
 

Product:  FastLane Automotive

Client: Xcira, LLC

Role: Sole UX/UI Designer

Year: 2024

Tools: Jira, Sketch

Problem Statement:

Auction Events was originally part of a legacy desktop system used by coordinators and auction managers to organize and manage events. While functional, the tool was only accessible on locally installed software, making it difficult to update, scale, or access remotely—especially during time-sensitive auction periods.

This migration wasn’t just about going web-based—it’s about rethinking the experience to improve usability, increase efficiency, and support remote, on-the-go auction operations.

Legacy - Auction Events

Legacy - Auction Details

Goal:

Understand user needs, legacy limitations, and opportunities for a streamlined web experience. Focus on reusable components as we move to develope more features from the legacy system.

Methods Used

  • Stakeholder Interviews – with auction managers & event coordinators

  • Heuristic Evaluation – identified UI gaps in the legacy system with PO

  • Task Analysis – mapped workflows: viewing, editing, and organizing events

  • Usage Data Review – revealed high-traffic features for edits & friction points

  • Competitive Benchmarking – assessed modern web-based event tools

Workflow: The users identified with this workflow as it prioritizes speed, clarity, and flexibility—especially important in fast-paced auction environments where users need to act quickly and confidently.

Key insights

  • Need for remote/mobile access during live auctions

  • Users manage multiple events—needed faster scanning & filtering

  • Critical details were buried behind clicks in legacy UI

  • Editing events felt disconnected from the browsing flow

  • No clear status indicators for upcoming, in-progress, or completed events


Research and Discovery Impact:

These insights informed a simplified, card-based layout with at-a-glance event info, inline editing, and responsive design for cross-device use.

Low-fi Wireframe: Auction Events

Low-fi Wireframe: Auction Event Details


Stakeholder Collab & BUY IN:

Engaged product owner & auction managers early through regular design reviews and presented annotated wireframes to align on direction and incorporated feedback to address edge cases and business needs. 

With low-fi wireframes, I was able to on the fly move and reconfigure components within these work groups. That built trust and reduced rework by achieving full alignment before UI and Dev handoff.

Event Metrics - added to optimize the experience around the event that feels smarter and more user-centered than the legacy application.

DEV Ready Design & Handoff

The final design delivers a clean, responsive interface with card-based event browsing and inline editing. It improves usability, accessibility, and aligns seamlessly with auction managers’ real-world workflows.

I partnered closely with PO to write ticket in Jira and with developers by delivering organized Sketch files, clear specs, and interaction notes. I also provided real-time support to Dev and QA during implementation to clarify edge cases and ensure design fidelity.

Deliverables: Auction Event Page. Auction Event Details Page, and Edit Event Details Modal

Results:

The new web-based Auction Event List streamlined event management and significantly improved usability across devices. Stakeholders reported faster task completion and fewer support requests during live auctions. Developer handoff was efficient due to clean documentation and organized files. Within the first quarter post-launch, teams reported a 30% reduction in time spent managing events and an estimated 20% boost in operational efficiency, contributing to improved auction readiness and reduced manual errors.

Desktop - Auction Events

Desktop - Auction Details

Desktop - Edit Auction Details

Takeaway:

This project reinforced the value of early stakeholder alignment, clean file organization, and designing for real-world speed. By simplifying workflows and prioritizing clarity, I was able to create a solution that met user needs while easing the developer handoff. The experience highlighted how thoughtful collaboration and UX strategy can drive measurable business impact.