Product: FASTLANE AUTOMOTIVE ®

Company: Xcira, LLC - Auction Technology
Role: Sole Principal UX/UI Designer
Year: 2024
Tools: Jira, Sketch

Problem Statement:

FASTLANE AUTOMOTIVE® Auction Event Management was originally built on a legacy desktop system, which restricted real-time access to auction data and workflows during live events. The platform required local installation, lacked visibility into current event statuses, and offered limited tools for managing multiple auctions efficiently. Coordinators were forced to navigate deep UI paths to access basic details, and editing actions were disconnected from the browsing flow—leading to delays, user frustration, and increased potential for manual error.

I led the UX/UI redesign—applying Lean UX methods, task analysis, and user journey mapping—to transition this feature to a modern, web-based experience, prioritizing performance, clarity, and remote usability.

Goal:

Identify legacy pain points and modernize the event management workflow to support remote access, improve efficiency, and enable reusable design components for scaling future features.

Methods Used

Stakeholder Interviews – Auction managers & coordinators
Heuristic Evaluation – Identified UI and logic issues in the legacy platform
Task Analysis – Mapped flows for viewing, editing, and organizing events
Usage Data Review – Surfaced high-frequency tasks and workflow bottlenecks
Competitive Benchmarking – Evaluated modern tools for filtering, responsiveness, and visibility

**Workflow:** The users identified with this workflow as it prioritizes speed, clarity, and flexibility—especially important in fast-paced auction environments where users need to act quickly and confidently.

Key insights

Staff needed real-time, mobile-friendly access to event data
Users managed many events simultaneously—requiring faster filtering and glanceable summaries
Critical information was buried behind deep navigation paths
Editing was disconnected from browsing, creating context loss
Lack of event status indicators led to errors and inefficiencies

Research and Discovery Impact:

These insights shaped a responsive, card-based layout with inline editing, visual status indicators, and cross-device functionality—enhancing event visibility and decision-making.

**Low-fi Wireframe:** Auction Event Details

Stakeholder Collab & BUY IN:

Early design reviews with product owners and auction stakeholders led to rapid alignment on goals and priorities. Using low-fidelity wireframes, I facilitated collaborative working sessions that allowed us to rapidly prototype and adjust layouts in real time—an approach that not only accelerated design decisions but also deepened stakeholder engagement and ownership of the solution where we could move components on the fly to solve layout or logic issues.

This flexible, transparent approach built trust, uncovered edge cases early, and significantly reduced rework before UI and development handoff.

**Event Metrics:** added to optimize the experience around the event providing users with a snapshot of the event.

DEV Ready Design & Handoff

The final interface delivered a streamlined, mobile-responsive experience tailored to the high-pressure needs of auction staff. I partnered with the Product Owner to craft clear Jira acceptance criteria, aligning UX deliverables directly with development workflows to improve implementation speed, reduce rework, and ensure design intent was accurately realized and supplied well-organized Sketch files with interaction annotations and labeled components.

Real-time support to Dev and QA ensured fidelity across devices and minimized guesswork around logic handling.

**Deliverables:** Auction Event Page. Auction Event Details Page, and Edit Event Details Modal

Results:

The new interface introduced a clean, card-based Event List with searchable filters, inline editing, and responsive layouts. Users can now quickly scan upcoming events, review key details, and make updates without jumping between screens—streamlining pre-auction workflows and improving accuracy under pressure.

The addition of Auction Event Metrics enhanced operational awareness by providing real-time visibility into key data—eliminating the need to dig through spreadsheets and enabling quicker, more informed decision-making.

Stakeholders reported faster task completion and fewer support requests during live auctions, thanks to a more intuitive interface and simplified workflows.Within the first quarter post-launch, teams reported a 30% reduction in time spent managing events and a 20% increase in operational efficiency, leading to improved auction readiness and fewer manual errors.

This redesign wasn’t just about modernization—it reimagined how auction staff interact with event data. By simplifying interactions and enabling access across devices, we empowered teams to stay agile and informed during every stage of the auction process.

TakeawayS:

As a senior UX designer, this project reinforced the power of clear stakeholder alignment, component-based design thinking, and performance-focused UX. By simplifying interactions, improving visual hierarchy, and prioritizing accessibility, we created a solution that not only modernized legacy systems but also delivered measurable impact for business and user operations.

Reduced cognitive overload, improved visual hierarchy, and helped users complete tasks more efficiently.

It demonstrated how intentional collaboration and user-centered UX strategy can lead to meaningful improvements in both usability and business outcomes.

UX Case Study